This is one of the coolest aspects of Martech: being able to transform the unknown into actual information.
Skipping tracking is like owning a gold mine and not building a mine railway. It makes absolutely no sense. Tracking unlocks a lot, not only on performance marketing, but throughout the whole customer journey.How else do you use tracking events (and conversions) at your company?
Here are three ways to achieve that:
Discover why growing scale-ups need a Customer Data Platform (CDP) to centralize customer data, personalize experiences, and boost marketing ROI. Learn how a CDP can future-proof your business.
