01
AppGrowth Strategy
Quarterly planning across acquisition, activation and monetization. We sit with your team, identify the binding constraint, and write the plan you will actually run. Not a slide deck, an operating roadmap.
Consulting
Beyond Consulting AppGrowth
App growth, end to end.
From App Store discovery to retention loops, we run the layers most teams treat as separate functions.
Talk to Romulo The Engagements
What we do.
Each engagement runs standalone. Most teams take them as a package.
02
App Store Optimization
Keyword research, metadata, screenshots, listing experiments. Where our deepest expertise lives. We diagnose the listing, run prioritized tests, and ship measurable lift on a clear cadence. Not one-off recommendations, an operating cycle.
03
Conversion Rate Optimization
Funnel diagnosis, onboarding flows, paywall design, A/B test cadence. CRO without the dashboard theater. We ship tests that move the metrics that matter and document what worked so the same lessons do not get relearned next quarter.
04
CRM
Push, email and in-app sequences designed specifically for mobile. Tied directly to the lifecycle events your funnel produces, not channel-by-channel campaigns disconnected from the user state.
05
AI Workflows
Practical automation for growth teams. Review summarization, creative variant generation, internal tooling. Where AI saves time without replacing judgement.
How We Work
How we engage.
Embedded Team One senior strategist plus one or two practitioners, depending on scope.
- Weeks 1-2
Diagnostic
Lifecycle, customer journeys, acquisition channels, positioning, market and customers, mapped end to end.
- Week 3
Strategy & Roadmap
Plan written, debated with your team and adjusted before anything ships.
- Weekly
Working Sessions
In-flight work, blockers and decisions made together.
- Monthly
Debrief
What shipped, what worked, what comes next.
- Quarterly
Cycle Close
Review against goals and plan the next cycle.
Fit
Who this is for.
App in market with real users. Past pre-product-market-fit.
You want senior people doing the work, not slide decks recommending what your team should build.
Growth has stalled or you are scaling but losing efficiency.
Why Us
What you also get.
Tooling Live since 2020
The best data hub for apps.
- 500+ companies served.
- 2.5B+ downloads tracked in the last 12 months.
Easy App Reports is a real product, used by hundreds of app teams. The same data layer powers our client work.
See Easy App Reports Expertise ASO since 2013
A decade in the room.
Romulo has operated at big apps and consulted for many. When you engage, you are drinking from the same network, patterns and tools he has built across that time.
Romulo on LinkedIn Common Concerns
What you will not run into here.
We speak app.
ASO, MMP, IDFA, ATT, server-side, paywalls, store experiments. You will not be explaining the basics to us. Most of the time we are the ones teaching.
Revenue over downloads.
We optimize for revenue, retention or whatever your business actually needs. Not impressions and not downloads if the dollars are not following them.
Data-driven, not data-decorated.
Dashboards rebuilt, attribution figured out, dollars invested traced to dollars earned. You leave the engagement with better instruments than you came in with.
Many verticals, many sizes.
Utilities, health, productivity, lifestyle, shopping, entertainment, games. Niche apps to mass market. Patterns that travel across categories.
Not sure if you need us yet?
Start with the self-serve version. Ten questions, three minutes, a written read on where you sit. No email required.