Beyond Analytics
Consulting
Beyond Consulting Growth Foundations: Lifecycle

Your CRM is running. It just isn’t growing anything yet.

You have a CRM and a contact base, but it is not turning into revenue. The signals are sitting in your data. What you do not have is a team who can turn them into growth, and building one from scratch takes months. We build the whole system and run it for you.

growth-stack.csv
System Status
1 crm online
2 tracking partial
3 lifecycle no owner
4 growth flat
The Situation

Sound familiar?

Signals in
  1. CRM A CRM that is running but barely used past storing contacts.
  2. Tracking Tracking that is partial, broken, or nobody fully trusts.
  3. Ownership Nobody owns lifecycle, or it is one junior person figuring it out alone.
  4. Automation Automations set up once and never touched again.
  5. Acquisition Growth that leans almost entirely on paid acquisition.
Growth out barely a trickle

None of this means you are behind. It means the signals are there and the system to act on them is not. That is exactly what we build.

The Work

The whole system, not a list of tasks.

We do this end to end. You do not need to assemble it, manage it, or hire for it.

01

Tracking & Events

We instrument what matters so every signal you need is captured and trustworthy.

02

Customer Journey Mapping

We map how your customers actually move, from first touch to retention, so the automation has a plan to follow.

03

Lifecycle Automations

Onboarding, activation, retention, winback and upsell flows, built and turned on.

04

CRM Cleanup & Integration

We connect your CRM to the rest of the stack and clean up the data so it stops working against you.

05

Fix What Is Broken

If you already have tracking or flows that are misfiring, we repair them instead of starting over.

06

Reporting You Can Read

Dashboards that show the system working, in language your whole team understands.

How We Work

Built in weeks, not quarters.

Embedded Team A senior lifecycle and martech team, plugged in as if it were yours.
  1. Weeks 1-2

    Audit

    We map what you have, what is tracked, and what is broken.

  2. Weeks 2-3

    Foundation

    Tracking and data set up so everything downstream is reliable.

  3. Weeks 3-6

    Build

    Journeys and automations built around your real funnel.

  4. Week 7

    Launch

    The first flows go live and start producing results.

  5. Ongoing

    Optimize & Enable

    We iterate on the data and bring your team up to speed as it grows.

Fit

Built for one kind of company.

Traction

You have real customers and a growing contact base, whether you are funded or bootstrapped.

Setup

You already have a CRM or lifecycle tool running, but it is underperforming.

Team

No dedicated lifecycle team yet, or one junior person doing it for the first time.

Track Record

The companies that trust us.

Companies that trust us with their lifecycle marketing.

  • Afya
  • CliqueFarma
  • Ident
  • OLX Group
  • Vittude
  • Auddas
Common Concerns

What usually holds teams back.

Past Attempts

Stalls are a foundation problem.

Most stalls come from missing tracking and no owner, not bad tools. We fix the foundation first, then build on it.

Messy Data

That is the starting line.

Cleaning and connecting your data is part of the work, not a prerequisite you need to handle first.

Your Time

You do not manage us.

We run it and report back. The done-for-you model exists precisely because you do not have the team yet.

Timing

If you have customers, you are ready.

With customers and signals, you are not early. You are at the exact point where a system compounds.

Not sure if you need us yet?

Start with the self-serve version. Ten questions, three minutes, a written read on where you sit. No email required.