01
CRM Strategy
The operating plan for activation, retention and monetization. Which moments matter, which channels carry them, and what good looks like — before a single message goes out.
Consulting
Beyond Consulting Lifecycle Marketing
Retention by design.
From CRM strategy to the messages that ship. We build lifecycle programs tied to user state, not channel-by-channel campaigns.
Talk to Romulo The Engagements
What we do.
Each engagement runs standalone. Most teams take them as a package.
02
Customer Journey Mapping
Every lifecycle stage mapped to the events your product emits. Where users stall, where they churn, and where a well-timed message changes the outcome.
03
Onboarding Flows
The first session decides retention. We design the activation sequence — push, email, in-app — that gets users to value before they bounce.
04
Drip Campaigns
Behavior-triggered sequences tied to user state, not the calendar. Reactivation, winback and nurture flows that fire on what people do, not when a marketer remembers them.
05
Upsell & Cross-Sell
Monetization moments built into the journey. Trial conversion, plan upgrades and cross-sell triggered at the point the value is obvious, not blasted to everyone.
06
Newsletters & Broadcasts
The recurring touch that keeps you in the inbox without burning the list. Editorial cadence, segmentation and the discipline to not over-send.
How We Work
How we engage.
Embedded Team One senior lifecycle strategist plus a CRM operator, depending on scope.
- Weeks 1-2
Diagnostic
Lifecycle stages, current messaging, channels and the events behind them, mapped end to end.
- Week 3
Strategy & Roadmap
Program designed, debated with your team and prioritized before anything ships.
- Weekly
Working Sessions
Flows built, copy reviewed and decisions made together.
- Monthly
Debrief
What shipped, what converted, what comes next.
- Quarterly
Cycle Close
Program reviewed against retention and revenue goals, next cycle planned.
Fit
Who this is for.
Product in market with enough users that lifecycle moves the number. Past pre-product-market-fit.
You want senior people building the flows, not a deck recommending what your team should send.
Retention is leaking, onboarding drops off, or your CRM tool is set up but barely used.
Why Us
What you also get.
Tooling Live since 2020
The best data hub for apps.
- 500+ companies served.
- 2.5B+ downloads tracked in the last 12 months.
Easy App Reports is a real product, used by hundreds of app teams. The same data layer powers the events your lifecycle programs fire on.
See Easy App Reports Track Record
Companies we have worked with.
A sample of the teams whose lifecycle and growth we have had a hand in.
Common Concerns
What you will not run into here.
We speak app.
Push, in-app, deep links, ATT-safe identifiers, lifecycle events. Mobile retention, not repurposed web email playbooks.
Retention over opens.
We optimize for activation, retention and revenue. Open rates are a means, not the scoreboard.
Triggered, not blasted.
Messages fire on user state, tied to the events your funnel produces. No batch-and-blast to the whole list.
Tool-agnostic.
Braze, Iterable, Customer.io, OneSignal, CleverTap. We work with your stack or help you choose. No reseller incentives.
Not sure if you need us yet?
Start with the self-serve version. Ten questions, three minutes, a written read on where you sit. No email required.